This week I had the pleasure of checking out the BossNotes installation at the Westfield UTC in La Jolla.
For those of you not aware, BossNotes is a series of events, activations, and online guides designed to inspire fashionable, career-driven women to achieve their own professional success.
This is all in anticipation of the upcoming launch of The Career Code, the third book written by fashion–digital entrepreneurs, Hillary Kerr and Katherine Power, which I honestly cannot wait to get my #stylecrazed hands on!
The series kicked off with panels of prominent, influential women discussing their career journeys at Westfield Topanga (Southern CA), Westfield Valley Fair (Northern CA) and Westfield Garden State Plaza (New Jersey).
And as part of the partnership, a BossNotes activation will be featured at 14 regional Westfield centers across the U.S. and is currently installed right outside of J.Crew at the Westfield UTC through the end of the month.
Shoppers can experience a variety of components, including a fun photo backdrop, an Inspiration Wall and visual merchandising showcases. Wait, did someone say photo op?!
Additionally, Westfield is also hosting a “Dress Like a Boss” sweepstakes, where shoppers can enter to win a new work wardrobe tailored by a personal stylist. Visit Westfield.com/BossNotes for more information.
“Always have your own unique point of view.” — Hillary Kerr
I mean what #girlboss doesn’t want/need a new wardrobe?! ;) So, if you’re in the La Jolla area this weekend or next, I highly recommend stopping by as it’s an installation definitely worth checking out! Have a great Fri-YAY, y’all!